Clear connotations
A logo
The date and time of the realse
The name of the documentary
Consistency
Typography (font)
Images should be simple and represt the content of the documentary, they should be engaging and presetenting a controdiction. Typography of newspaper advertisments is usually upper case. The writing needs to be clear and easy to read. The name and the date and time of the realse should be very visable. The logo should also be easily seen so that the company is well recognised and this will all create consistency throughout the newspaper advertisement.
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